Borne. Web

We build it.
We run it.
You keep it growing.

Premium custom websites and ongoing care for service businesses in CT, NY, NJ, and MA. Built by operators, not marketers.

Start a Web Plan → See tiers
How it works

Answer a few questions. Get a custom plan within 24 hours.

One questionnaire captures your business, goals, brand, scope, and integrations. We turn it into a custom proposal with tier recommendation, scope, visual direction, and a deposit link. You review. We build. You keep growing.

Tiers

One-time build, plus optional ongoing care.

Foundation

$1,997
one-time · 10–14 biz days
  • ~5 custom pages
  • SEO/AEO baseline + schema
  • Analytics + contact form
  • Mobile-first, WCAG AA

Standard

$4,997
one-time · 14–21 biz days
  • ~10 custom pages
  • Booking + MDX blog
  • Email automation
  • Conversion tracking

Operator

$9,997
one-time · 21–28 biz days
  • 15+ custom pages
  • Full integration suite
  • Local-SEO ramp
  • Multi-location ready

Care

$99/mo
hosting, security, ~30 min edits

Care+

$249/mo
+ monthly report, 2 hrs edits, light SEO

Growth

$499/mo
+ monthly SEO/AEO content, active growth
Work

Showcases of what we build.

Real builds at each tier, across the service-business verticals we specialize in. More showcases ship monthly.

Shipping
Aesthetics / Spa
Carson Aesthetics — Standard
Coming soon
HVAC
Apex HVAC — Operator
Coming soon
Dental
Dental — Standard
Coming soon
Plumbing
Plumbing — Operator
Coming soon
Legal
Legal — Foundation
Common questions

Quick answers before you start.

How long does it take?
Foundation: 10–14 business days. Standard: 14–21. Operator: 21–28. We commit to your timeline in writing.
What's "ongoing care"?
Hosting, security, backups, monitoring, and a monthly edit allowance. Growth tier adds active SEO/AEO and one blog post per month. Cancel anytime with 7 days' notice.
What if I don't like what you build?
Deposit refunded in full if your site isn't staged within your tier's timeline. Per-tier revisions are included. We're not done until you sign off.
Do I own everything?
Yes. You own your domain, your hosting account, your content, and your repo. We admin during active care. Full handoff on cancellation, no charge.
What about a logo, copy, photography?
Light copy is included at the Operator tier. Logos, full copywriting, and photography are separate sprints when needed. The intake asks what you have so we scope it accurately.